THE EGA MASTER CASE STUDY, ARANBERRI MENDIZABAL, LUIS ALB, ARANBERRI MENDIZABAL, LUIS, ISBN: 9788415759249

THE EGA MASTER CASE STUDY

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THE EGA MASTER CASE STUDY

ARANBERRI MENDIZABAL, LUIS ALB, ARANBERRI MENDIZABAL, LUIS

THE EGA MASTER CASE STUDY

978-84-15759-24-9 / 9788415759249

Since 1990 EGA Master has been engaged in the manufacturing of industrial hand tools and is now a leading brand worldwide. With 200 patents to their name and a 7% investment in R&D&i, EGA Master exports 90% of its products to 150 countries, with 40% going to emerging markets. EGA Master is today an unquestionable success story, but the question is: how has a family business been able to reach the most remote places, meet the highest quality standards and even manufacture for their own competitors, in only two decades?

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Autores: ARANBERRI MENDIZABAL, LUIS ALB, ARANBERRI MENDIZABAL, LUIS
Editorial: UNIVERSIDAD DE DEUSTO
ISBN: 978-84-15759-24-9
EAN: 9788415759249
Año: 2014
Colección: SERIE ECONOMÍA
Nº páginas: 80
Encuadernación: Otros
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