MARKETING STRATEGY: HOW TO DESIGN MARKET-ORIENTED STRATEGIES TO WIN, MUNUERA ALEMÁN, JOSÉ LUIS, DELGADO BALLESTER, Mª ELENA, ISBN: 9788417157883

MARKETING STRATEGY: HOW TO DESIGN MARKET-ORIENTED STRATEGIES TO WIN

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MARKETING STRATEGY: HOW TO DESIGN MARKET-ORIENTED STRATEGIES TO WIN

MUNUERA ALEMÁN, JOSÉ LUIS, DELGADO BALLESTER, Mª ELENA

MARKETING STRATEGY: HOW TO DESIGN MARKET-ORIENTED STRATEGIES TO WIN

978-84-17157-88-3 / 9788417157883

Strategic marketing decision making is becoming a critical activity in every firm because of unprecedented strategic marketing challenges and opportunities. These challengesand opportunities require more than ever marketing strategies for gaining and sustaining a competitive position. The course of Marketing Strategy: How to design market-oriented strategies to win deals with the underlying logic and processes for designing and implementing market-driven strategies. The purpose of this textbook is guiding students in their learning process and integrating what they have learned in earlier marketing courses in a strategic marketing plan.

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Autores: MUNUERA ALEMÁN, JOSÉ LUIS, DELGADO BALLESTER, Mª ELENA
Editorial: EDITUM. EDICIONES DE LA UNIVER
ISBN: 978-84-17157-88-3
EAN: 9788417157883
Año: 2019
Colección: < Genérica >
Nº páginas: 170
Encuadernación: Rústica
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