RETURN ON RELATIONSHIP. RELATIONSHIPS ARE THE NEW CURRENCY: HONOR THEM, INVEST IN THEM, AND STA
978-0-692-97962-4 / 9780692979624
Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. Youâ?Tll discover why â?TThatâ?Ts the way itâ?Ts always been doneâ?T will leave you without any customers. In this book you will also discover:â?¢How to Maximize your potential by using the right Â community-focused tools on the Internetâ?¢The importance of moving from convince and convert to converse and convertâ?¢What main problems will keep you from seeing dramatic resultsâ?¢How building engaged and responsive communities around your brand will significantly impact your bottom line Whether your business is just starting out or if youâ?Tve been a leader in your field for years, in Return on Relations
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