In the current context of constant educational change and adaptation, this book examines a range of Educational Innovation Projects (EIPs) aimed at dynamizing and improving teaching-learning processes in the field of Social Communication (the degrees of Audiovisual Communication, Journalism, and Advertising and Public Relations) at the University of the Basque Country (UPV/EHU). These innovative educational projects responded to specific moments in research into pedagogical innovation and were carried out in cooperation with the students. These EIPs covered in this book are part of the consolidated activity of KZBerri, a group that specializes in educational innovation and new teaching methods, which has the University of the Basque Country?s IKD (Ikaskuntza Kooperatibo eta Dinamikoa) stamp. KZBerri is part of the Gureiker Consolidated Research Group, which specializes in the analysis of digital communication and journalism on the Web.