PRICING. METHODS AND STRATEGIES

PRICING. METHODS AND STRATEGIES

978-84-17387-08-2 / 9788417387082
Pricing policy synthesizes in most cases the commercial policy of a company. This new book shows the different concepts, functions, implications, tools and the most relevant strategies of the commercial policies as their cost structures, focusing on the profits and revenues maximization through the ......
  • 10,50 €
  • No disponible temporalmente

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